The latest colour from Pantone is a shade of purple replicated from the colour of the piano that was to be provided to the artist by Yamaha, and will be from now on used in all material published by his estate.
The colour is called Love Symbol #2 - a reference to the musician's famous love symbol which he changed his name to after a dispute with his label.
"New York, August 14, 2017 – The Prince Estate, alongside Pantone Color Institute™, the global color authority, announced today the creation of a standardized custom color to represent and honor international icon, Prince. The (naturally) purple hue, represented by his “Love Symbol #2” was inspired by his custom-made Yamaha purple piano, which was originally scheduled to go on tour with the performer before his untimely passing at the age of 57. The color pays tribute to Prince’s indelible mark on music, art, fashion and culture."